Best practices for organising reception counters

Effective management of the reception area is a key element in the design of the modern office. In today's business world, the proper organisation of the reception area is paramount to building brand image and providing effective customer service. In today's article, we will look at the most important practices that contribute to creating a welcoming environment for both visitors and employees. At MARO Office Furniture Factory, we know what we are doing!

Ergonomic organisation of the reception area

Prudent placement of furniture and fixtures, such as the reception counter, is key. Ergonomic positioning of reception desks ensures a smooth flow of traffic, minimises queues and reduces stress - for both visitors and staff. It is also important to make this accessible to people with disabilities, so that everyone can move freely around the reception desk.

Friendly lighting in the reception area

Appropriate lighting plays a key role in creating a pleasant atmosphere in the reception area. Natural light is preferred, but if this is not possible, soft, non-reflective lamps/bulbs should be used. Lighting should be both functional and aesthetically pleasing to provide visual comfort for visitors and staff.

The right equipment

The choice of furniture and furnishings (not just the reception counter) should take into account the comfort of both customers and employees. Comfortable ergonomically shaped chairs, well-designed workstations and waiting areas with comfortable chairs have a positive impact on how others perceive the company.

Visual consistency and branding

The reception area is often the first point of contact with a brand. Organising a visually consistent space that reflects the company's values and aesthetics is of paramount importance. Exposing the logo and brand colours in a subtle way helps build brand recognition.

Useful information

The inclusion of clear signage, information and instructions helps visitors to easily find their way around the reception area. All of these should be legible and placed in a prominent position to minimise confusion and the need for staff intervention.

Use of technology

The introduction of self-service systems, electronic information boards or Wi-Fi access are factors that facilitate communication and are associated with modernity and innovation.

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